With the threats out there today, we see an escalation in available training for the tech, clients, and end users. We see more and more tools and protective devices coming onto the market. The legislation and regulations are lagging further still than education, but they too are coming along. And, of course, I see so many companies saying, “We’re going to get into security as a vertical, it’s a high demand field,” which is why I wrote this article. You need to “get into security” as a core competency! Yes, going vertical is awesome and I highly recommend it, but if you think about the reality of it, every IT service provider had better significantly step up their game or they’re going to lose a pretty good chunk of their business, and soon.
The thinking is that this is a wave of opportunity for a few when in reality, it is a requirement of everyone in the industry. It’s a call to step up your game across the board to keep your market share of customers and take good care of them. Failure to do so means someone else who has security as a core competency will get those clients when you fail to protect them. It is a zero sum game too. If a client chooses someone else to do their basic day-to-day security, they are likely going to also have them do the day-to-day technology as well.
My point is this: Every IT provider had better step up their security game fast just to keep up with the trend, not pursue it as a vertical that they can stand on top of. Those companies - the true verticals in security - they are who you’ll be getting your training from. If I were in the IT business today, I would have a handful of security competencies at the top of the learning and growth initiatives for my organization, and I would have short deadlines for completion. If you think you’re going to be a pack leader, you’d better look a lot farther out on the horizon; the leaders get it, and they’re going to rely on the fact that those IT companies that don’t are their “in” to expand into the market.