Learn to design your business from the top down using the Pyramid of Purpose and Value and then build it from the ground up by leveraging Business Agile Strategy Execution (BASE).
Your Shared Vision is the heart of your business, even more so than your product and service value proposition. Your shared vision must be embedded in your organization’s culture so it can permeate all the way down to the ground level.
The Pyramid of Purpose and Value allows you to design your business from the top down and to share it in a meaningful way. It paints a clear and enticing picture and tells a very compelling story of how you intend to create stratospheric success. It attracts the right people to back your endeavor and the right people to get on board.
Your ability to define a clear business roadmap & strategy and then execute on it is one of the biggest determinants of your success.
Imagine taking the most advanced methods of Agile development and applying them to your business roadmap & strategy execution. That’s Business Agile Strategy Execution (BASE). BASE is the most innovative advancement for small and medium-sized business roadmap development and strategy execution, and you can harness and leverage its power for yourself. The entire process is clearly defined and broken down in step-by-step fashion using real-life examples.
Today more than ever there is a demand for value in everything we create or do. Tap into the author’s insights on creating a value proposition for your customers that endears them to your business because they see you are a value-driven organization. Learn about the elements of success that determine your organization’s overall Business Maturity Index and how to drive them in the direction you want. With this book, you will have the most important component of a true significant competitive advantage for your business–the blueprint for success.
Here’s what others are saying about this book:
“If you read one business book this year, Getting to the Next Level should be the one! Manuel has been in the trenches and isn’t just presenting theories, he’s presenting ideas that are proven to work. There are plenty of books that give you specific models for your business but Manual has done a great job of providing a framework that you can use. You can elect to use or not use certain elements that he discusses but, regardless of what you choose, you will walk away educated on a broad scope of concepts, systems and ideas that will improve your overall understanding of business.” - James Riley, CEO & Founder, JNR Networks
“This book happened for me at the right time. We’re in the process of a business rework and this book is exactly what I needed to re-work our strategy and roadmap and plan for the future with our new team. I read this book while on vacation and took about 20 pages of notes which I’ve built action items for to execute with our team upon my return. I truly believe that whether you are in startup mode, standard operational mode, or a rework mode like us, this book is for you. I’ve read and incorporated ideas from books like Good to Great, Traction, Rockfeller Habits and about 100+ others and this book is a true practical guide to get your business to the next level with step-by-steps and case studies that will stand the text of time. Highly recommended!!!” -Timothy Martin, President/CEO, Neoscope
“I have been in the IT industry for over 30 years. Manuel has definitely hit the “nail on the head” with this book. He addresses every thought that I have had over the years. You can tell he has been in the trenches of IT. This book will change your business, but only if you follow his strategically laid out advice. To have this much advice for this price is unbelievable. It is an easy read. If I had this information when I started, It would have changed my life in so many ways. If you are in the IT business and this book isn’t in your library, then you are missing a goldmine of information. He has gone to the school of “hard-knocks” and he given “tried and true” plans to get your business to the next level. If you get a chance to meet him at his speaking engagements, DO NOT PASS up that opportunity to meet a legend in the IT industry. I can’t say enough about this book as you can tell. All I can say is, “add to cart”, you won’t be disappointed.” - William Lanier, Entrepreneur/Coach, Will Add Value
Note: This is a full-color version of the book delivered in PDF format.
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